SEO Glossary

Anchor Text

Visible text for a hyperlink.

Back Link/Inbound Links

Any link on another page that points to the subject page


A software programs/application that reads the web pages. They do indexing web pages for search engines


The term “cloaking” is used to describe a website that returns altered webpages to search engines crawling the site. In other words, the webserver is programmed to return different content to Google than it returns to regular users, usually in an attempt to distort search engine rankings. This can mislead users about what they’ll find when they click on a search result. To preserve the accuracy and quality of our search results, Google may permanently ban from our index any sites or site authors that engage in cloaking to distort their search rankings.

Doorway Page

Doorway pages are pages that have been designed for one purpose only, to rank high in the search engines for a particular keyword and then direct the arriving visitors further into the site. Usually their design is relatively simplistic and includes a lot of text, but contains very little graphics or other fancy effects. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using doorway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Google Dance

When the goggle database update is in progress, search results for each of Google’s nine datacenters are different. The positions of a site appears to “dance” as it fluctuates minute to minute. “Google dance” is an unofficial term coined to refer to the period when Google is performing the update to its index.

What is SEO Outsourcing

SEO Outsourcing can also be defined as the act of giving an outside supplier the responsibility of search engine optimization work what would otherwise be an internal services. Author – Aprajita Kohli

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