Searching target keywords – You need to search the the keywords related to you industry and services as well as products. You can use Overture and Google Keyword Tools for that. You can create a list of 100 keywords or keyword phrases related to your business and which are highly searched in the search engines.
Content Writing – Write healthy contents and adjust the keywords in the text. Your first paragraph can be between 250 to 500 keywords. You can use some sentences like , what, who, which to make it more content based.
Optimize meta tags – Your web page title should include proper keywords which are most important for you. Then these keywords should be included in the description as well as keywords meta tags. Now you can add description up to 300 words as per latest Google update.
Heading Tags – The H1 tag contains the largest font and is the most significant. You should use h1 to h5 header tags properly and the fonts can be controlled via Style Sheet.
Optimize images using the alt tag – write a short description for the alt tag of your image. too many images or very large images on your web page will slow down the loading time of your web site. So image size should be optimized.
Write clean code – Write clean html code and test running it through a html validator.